Sodamesah Tee

Linguists date the origin of sodamesah to approximately 2009, though scholars disagree. Some say it emerged from a man who received his 47th notification before finishing his morning coffee. Others say it was coined by a woman who opened her phone "just for a second" and looked up three hours later having learned nothing useful and felt measurably worse.

What all parties agree on: sodamesah is real, it is all around us, and it is relentless.

"sodamesah (n.) — The overwhelming, addictive, and often chaotic world of social media and its constant flow of information, updates, and digital interaction."

It is the dopamine drip dressed up as connection. It is the infinite scroll that was designed by people who study casinos. It is seventeen people being wrong simultaneously in a thread you were warned not to read. It is the hot take, the ratio, the subtweet, the reel that autoplays into another reel into another reel until you are watching a man in Slovenia explain cheese at 1:47 AM and you have no memory of how you got there.

Sodamesah doesn't judge. It just is. And now it's a shirt.

Wear it as a warning. Wear it as a confession. Wear it to the phone store when you upgrade because your current device is too slow to scroll fast enough. Wear it while you're on your phone. The irony is the point.

• Premium black unisex tee — as dark as your screen time report
• Bold typographic sodamesah definition graphic centered on the chest — gold bar, white definition, the little phone icon of doom
• Available S through 3XL — because sodamesah does not discriminate by size
• Pairs well with: doom-scrolling, push notifications, mild existential dread, and a very good therapist

Sodamesah: You already know what it means. You felt it this morning.